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| 920 Tate Blvd. SE • Suite 102 • Hickory, NC 28602 • Phone: 828.267.1246 • T/F: 1.800.252.0868 | |
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Our Advantage  |
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What Separates DAT From All Other Advertising Media Television / Radio / Direct Mail |
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Average annual advertising expense per Dealership for 2006 was $364,619 Print Media accounted for the largest % of dollar outlay at 37.5% US Market Share (Top 13 Manufacturers Through July 2007) Average Mean 7.23 % (Source Automotive Digest) Standard Advertising Direct Mail Marketing 10,000 piece mailer with 100% readership Cost Range $5,000 to $12,900 2% buyers currently in the market = 200 customers 7.23% market share (mean average) = 14.46 customers Result: 14 Possible Prospects / Credit issues / 29% over $3789 neg equity Newspaper Advertising Full Page Ad in a Metro Newspaper Daily Readership: 498,182 Approximate Cost for full page ad $58,000 498,182 (Subscribers) x 80% (Readership) x 51% (Automotive Classified) x 2% (Buyers in the Market) x 7.23% (Manufactures Market Share) = 293.91 Result: Cost $58,000 / Possible prospects 294 / Credit issues / 29% over $3789 neg equity |
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Prospect Direct |
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DAT has proven over the past 6 years to have the most cost effective process for reaching qualified buyers Why? In most cases Market Retention levels run 5 times higher than Market Share. Plus ... Every potential customer that is contacted has purchased from your dealership in the past, is in an equity position to qualify for a vehicle purchase and can see the benefits of trading up to a new vehicle with zero dollars out of pocket and lower their current payment When market conditions dictate that a customer can truly benefit by trading, and presented with the right message, a customer specific message, via phone or personalized invitation that allows them to make an intelligent buying decision, they will do just that. Dealers that have bought into this process 100% have sold as many as 113 units and generated over $200,000 in gross in a 30-day period remarketing to their best resale candidates for a cost of under $6500. |
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With Prospect Direct 100% Of The Customers Contacted Are Potential Buyers |
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